Editorial Reviews
The chocolate wars between industry giants Hershey and
Mars are anything but sweet. In The Emperors of Chocolate,
Joel Glenn Brenner reveals the bitter legal and marketing
fights, palace intrigue, and personality clashes that dominate
Hershey and Mars--and the candy industry as a whole. A talented
writer and dogged researcher, Brenner concludes that after
decades of competition between the two companies, the drama
still is unfolding. Will Mars--privately held and publicity
shy--be the ultimate winner with its global game plan? Or
will it be Hershey--publicly traded and philanthropy-minded--with
its aggressive strategy of growth by acquisition?
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